Psychological Factors That Affect Teenagers - 1480 Words

Lydia Nix Psychological Factors that Affect Teenagers South University Online Psychological Factors that Affect Teenagers There are several different factors which a teenager has to go through especially in the urban area schools. The school as well as society needs to see what these children must go through in order to help them. This will require patience along with understanding to help the child as well as long-term planning of attitudinal changes. The government needs to face the fact that they need to help with campaigns such as anti-spoking as well as anti-drugs (Repke, 2015). These measures need to be strictly enforced to make sure everyone in the community can see the need for the changes. The community needs to have programs which are designed to help with child development, job training, food and transportation as well as parent training. There are even possibilities which will incorporate both behavioral as well as psychodynamic components. There is no way to make sure all teenagers who are at risk receive psychotherapeutic intervention. The efforts need to make sure they are also hitting the subject of safe sex and set up programs for the children to go to the health clinics if they need to. The community and society needs to show the adverse reactions with children not being in school (Jensen, 2015). Scientific Method Purpose: To see how teenagers in impoverished urban areas spend their time outside of school. Research: See what all there is to doShow MoreRelatedEffects Of Social Media Essay1098 Words   |  5 Pagesessential in life for a teenager. It is a place where teens can connect to the internet and share experiences with their family and friends that no one really sees. In most situations, social media is a fun place to go to entertain oneself. However, the use of these sites can be risky to teens. Social media has put teenagers in situations that are both dangerous and harmful physically and mentally. This being said, social media can negatively affect a teenagers safety, psychological well-being, and theirRead More Eating Disorders Essay1010 Words   |  5 PagesIntroduction Eating disorders are psychological problems marked by an obsession with food and weight. There are four general categories of eating disorders these are; Anorexia nervosa, Binge eating and Bulimia nervosa. However this disorder affects individuals of various age groups; it has become more popular among teenagers these days. For the purpose of this research plan the writer will focus on age group of ages 15 to 19 because teenagers most vulnerable to eating disorders fall into thisRead MoreTeenage Binge Drinking and its Consequences1294 Words   |  6 Pagesconsequences. Teenagers, who engage in binge drinking, are likely to be exposed to other dangers, such as psychological issues, drinking-related accidents, and violent crimes. The increased prevalence of this problem makes it imperative to understand contributing factors, which can help in policy formulation. There are various factors that may increase the chances of teenagers engaging in binge drinking. Some of the factors are s ocioeconomic, which can be altered to dissuade teenagers from abusingRead MoreAbortion And Racism : An Advocate For Men And Women Seeking Post Abortion Healing1336 Words   |  6 PagesTogether abortionists are destroying humanity at large†- Alveda King. In short, abortions are destroying the lives of Canadians one abortion at a time. An abortion leaves the mother in a vulnerable state, even more so when the mother is a teenager. Abortions negatively affect a teenage girl psychologically, physically and socially. The effects that an abortion leaves on a teenage girl are extremely negative and forces their lives to resentfully change. Abortion psychologically impaires a teenage motherRead MoreParenting Styles : A Parenting Style And Made A New System For Classifying Parents848 Words   |  4 PagesParents are the major people who affect their children’s lives. They raise their children and teach them the rules of life by using a specific parenting style. A parenting style is a psychological concept based on regular strategies that parents use while raising their children. Parenting is a complicated occupation that requires many different skills that work in concert to influence a child’s behavior. Parental responsibilities start after the birth of the first child, and they impact the child’sRead MoreThe Effects Of Alcohol And Teen Drinking1069 Words   |  5 PagesAccording to Dryden-Edwards (2), teenage drinking is widespread, and teenagers believe that it is acceptable. But, teenagers’ bodies are still developing. They fail to realize that consuming alcohol places them in danger  for numerous issues.   Consuming alcohol is more widespread among teenagers than most realize. Alcohol and Teen Drinking (1) reports that three-fourths of seniors,  a little over two-thirds of Sophomores, and two out of five 8th graders have experimented with alcohol. With risingRead MoreThe Psychological effect of Body Image on Adolescence882 Words   |  4 Pagesdevelopment teenagers are starting to really ask questions like â€Å"Who am I?à ¢â‚¬  While teenagers are in search for answers, they are bombarded with certain influential factors that can hinder or help them. Many of the social strains assist in the individual on how to define themselves, and the position of their social stature. One factor that is especially influential in the adolescent community is body image. Body image is an issue that has always been of important consideration for teenagers. How a personRead MoreEssay on Adolescent Development733 Words   |  3 Pagesmajor brain development in teenagers and emphasizes the inability of these young adults to understand all of their irrational and emotional actions. The maturing adolescent brain is biologically and therefore psychologically unable to comprehend the long-term consequences of committing serious crimes. Though the basic concept of decision making may appear simple to most, several factors affect how the brain processes emotions into rational actions. First, environment affects a young adult’s view onRead MoreThe General Strain Theory And Juvenile Delinquency1715 Words   |  7 Pagescreating a platform for their rehabilitation. The general strain theory has had a close connection to juvenile delinquency, as it creates a platform where psychologists can define some of the key factors prompting teenagers and youths to engage in criminal behaviors. According to Zhang (2008), teenagers and youths tend to become highly vulnerable to lack of emotional control attributed to an aspect of negative emotions, which do not include anger, thereby creating a platform for them to engage inRead MoreDepression Is A Mood Disorder993 Words   |  4 PagesDepression is a mood disorder that affects every one out of five adolescents by the time they become adults (Dryden-Edwards 1). It does not seem unlikely that people are more prone to developing depression in their teen years due to the various physical, emotional, psychological and social changes that occur during this point of one’s life. The human body experiences different developmental changes while going through puberty, causing a teen to have fluctuating moods. Puberty, along with juggling

Medea - the Abandonment of Gender Roles Essay - 823 Words

In Euripides Medea, the protagonist abandoned the gender roles of ancient Greek society. Medea defied perceptions of gender by exhibiting both male and female tendencies. She was able to detach herself from her womanly emotions at times and perform acts that society did not see women capable of doing. However, Medea did not fully abandon her role as a woman and did express many female emotions throughout the play. br brIn ancient Greek society, murder was not commonly associated with women. Throughout the play, however, Medea committed several acts of murder. br brWe learn that Medea has killed her brother. Medea does not have any guilt about planning and carrying out the murders of king Creon and his daughter Glauke. As the†¦show more content†¦(Euripides 212-219) br brMedea seeks vengeance with the same forceful determination to rectify the situation as a man would. A woman seeking revenge challenges societys view of women as weak and passive. Medea will go to great lengths to hurt Jason for the wrongs he has done to her. br br[Chorus]You will slaughter them to avenge the dishonor of your bed betrayedÂ…[Medea]O children, your fathers sins have caused your death(Euripides 211-219) br brMedea dwells in self-pity until contriving a scheme that will avenge her hurt. Wallowing in self contempt is generally a quality attributed to women by society. Medea is so unhappy with herself after her marriage with Jason ended that she wanted to die. br brOh! My grief! The misery of it all! Why can I not die?Â…O misery! The things I have suffered!Â…Oh! Would a flaming bolt from Heaven might pierce my brain! What is the good of living any longer? O misery! Let me give up this life I find so hateful. Let me seek lodging in the house of deathÂ…Its all over my friends; I would gladly die. Life has lost its savorÂ…Ah! Double destruction is my unhappy lot! The troubles are mine, I have no lack of troubles.(Euripides 192-197) br brMedea also experiences the female emotion of jealousy. Medea is jealous of Glauke, the daughter of Creon. Jason has left Medea for Glauke, who is younger, royalty and accepted by society. br brÂ…Your foreign wife was passing into an old age that didShow MoreRelatedAn Analysis of the Play Medea by Euripides1410 Words   |  6 PagesThe notion of the ideal man presented in the play Medea, by Euripides, is an exceptionally important one in the context of 5th Century Athens, a culture based very much upon the importance of the man both in his household and the general society. In Greece during the time of the play, the ideal man showed strong attributes of physical skill and aesthetics, intelligence and wisdom, and courage and bravery, especially in the face of adversity. This representation is shown in many ways throughout theRead MoreWomen In Ancient Greece Had Very Few Rights In Comparison1554 Words   |  7 PagesWomen in ancient Greece had very few rights in comparison to male citizens. Women were unable to vote, own property, or inherit wealth. A woman’s place was in the home and her purpose in life was to rear children. Considering this limited role in soc iety, we see a diverse cast of female characters in Greek mythology. We are presented with women that are powerful and warlike, or sexualized, submissive and emotionally unstable. In many myths, we encounter subversive behavior from women, suggestingRead MoreThe Gendered Struggle: Comparing and Contrasting between Masculine and Feminine Perceptions of Honor in Two Cultures1597 Words   |  7 PagesThe comparisons between Medea and Hamlet are numerous. Both are stories about revenge that end in the controversial main character sacrificing everything in order to preserve one of the most important markers of identity of their time: honor. Medea was a controversial character in ancient times not only because of her filicide, but because she asserted that women have honor, an idea that was not the norm in Greece. In sharp contrast to her is Hamlet, the tragic hero that was honor-bound by his societyRead MoreThe Tragedy Of Medea And Nora2328 Words   |  10 Pagesspeak and act publicly and in their own interest, represent the greatest and most puzzling deviation from the cultural norm†, thus highlighting both Medea and Nora as deviants from the social norm of women acting out against the patriarchal societies they are found in and making them tragic heroines. The events of Medea offer an exploration of the roles of men and women in a â€Å"deeply patriarchal society† (Mary Kay Gamel 486). Jason’s character exacerbates the opinion held that men were seen and sawRead MoreEssay on Medea and Nietzsches Will to Power4275 Words   |  18 PagesMedea and Nietzsches Will to Power When Medea kills her children, audiences react with shock and horror. Any sympathy viewers have built for the woman is, in the words of Elizabeth Vandiver, â€Å"undercut† by this act (15). Since Medea is the protagonist, we question why Euripides chose to make her a child murderer. Most scholars agree that he invented this part of the myth. He also lessened her role as witch by drawing attention to her human qualities. This only highlights the infanticide (14)Read MoreThe Role Of Women During The Athenian Society1350 Words   |  6 Pagesnot make choices in freedom. Instead, one conforms in body type and behaviour and values to become an object of male sexual desire, which requires an abandonment of a wide-ranging capacity choice†¦Men too make choices. When will they choose not to despise us?† Andrea Dworkin Abstract This essay investigates the role of women in Athenian society, which will show the portrayal of women and how Athenian men treated them. This paper will also go into detail as to whetherRead More The Women of Umuofia in Chinua Achebes Things Fall Apart Essay1999 Words   |  8 Pagesthe embodiment of the two-faced Greek furies and Scylla and Charybdis joined together -- vengeful, unavoidable, and incomprehensible. Umuofia s men can compare to the ancient Greeks who were noted for similar female images such as Pandora, Circe, Medea, and Clytemnestra. In helpless, mortal dread of a fearsome divine female principle, they come down heavily indeed on ordinary women whose lives they can control as they like.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A cursory look at the place of women in Achebes otherRead More The Role of Women in Chinua Achebes Things Fall Apart Essay3614 Words   |  15 Pagessituation of the period he is depicting, and the factors in it that condition male attitudes towards women; 2) the consequences of the absence of a moderating female principle in his fictions; 3) Achebes progressively changing attitude towards women s roles; and 4) feminist prospects for African women. In the context of this study, the Igbo people whom Achebe describes will represent the rest of Nigeria -- and a great many of the nations of Africa. Sociocultural Background Were Nigeria and Africa

Their Eyes Were Watching God - 1136 Words

Gender Roles in Janie’s Marriages and Gender’s Role in Their Eyes Were Watching God Over the course of the novel, Janie is married three times to three drastically different people. First is Logan Killicks, whom she has no choice but to marry; soon Janie discovers that she could never have loved Logan because he treats her as less than him. She leaves Logan for Joe â€Å"Jody† Starks because initially, she believes that she loves him. However, after he gains power in their community and his true opinion of Janie as less valuable than any man is revealed, Janie begins to hate him and she isn’t affected much when he eventually dies. After Jody’s death, Janie falls in love with Tea Cake, who treats her better than either of her previous husbands. He makes Janie feel valued and practically equal to him and other men for almost the first time in her life. Each marriage brings Janie closer to realizing her role and identity in society. In the novel, Their Eyes Were Watching God, Zora Neale Hurston explores each of Janie’s three husbandsâ€℠¢ different opinions on gender roles in society and relationships to construct the idea that, in life, it is absolutely necessary to find your role in the world -- especially as a woman. Janie’s marriage to Logan Killicks represents the idea that women’s only purpose in society and marriage is doing the work her husband assigns to her. As Logan says, You ain’t got no particular place. It’s wherever Ah need yuh. (31) In this time period, women,Show MoreRelatedTheir Eyes Were Watching God1064 Words   |  5 Pagessignificant than death. In Zora Neale Hurston’s famous novel, Their Eyes Were Watching God, the main character Janie Crawford is plagued by the deaths of loved ones. Janie moves from caregiver to caregiver searching for true love and happiness, only to have it stripped away from her once she finds it in her third husband Tea Cake. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotionalRead MoreTheir Eyes Were Watching God1780 Words   |  8 Pagesshort story â€Å"Sweat† and novel Their Eyes W ere Watching God, the focus is on women who want better lives but face difficult struggles before gaining them. The difficulties involving men which Janie and Delia incur result from or are exacerbated by the intersection of their class, race, and gender, which restrict each woman for a large part of her life from gaining her independence. Throughout a fair part of Zora Neal Hurston’s novel, Their Eyes Were Watching God, Janie’s low class create problemsRead MoreTheir Eyes Were Watching God932 Words   |  4 PagesJanie Crawford: The Woman Whose Clothing Conveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å"Read MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. Logan was a muchRead More Eyes Were Watching God Essay711 Words   |  3 Pages Their Eyes Were Watching God provides an enlightening look at the journey of a quot;complete, complex, undiminished human beingquot;, Janie Crawford. Her story, based on self-exploration, self-empowerment, and self-liberation, details her loss and attainment of her innocence and freedom as she constantly learns and grows from her experiences with gender issues, racism, and life. The story centers around an important theme; that personal discoveries and life experiences help a person findRead More Their Eyes Were Watching God Essay1757 Words   |  8 Pages Their Eyes Were Watching God Book Report 1. Title: Their Eyes Were Watching God 2. Author/Date Written: Zora Neale Hurston/1937 3. Country of Author: 4. Characters Janie Mae Crawford- The book’s main character. She is a very strong willed, independent person. She is able to defy a low class, unhappy life because of these factors, even though the environment that she grew up and lived in was never on her side. Pheoby Watson – Janie’s best friend in Eatonville. Pheoby is the only towns person whoRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreTheir Eyes Were Watching God Essay724 Words   |  3 PagesTHEIR EYES WERE WATCHING GOD ESSAY  ¬Ã‚ ¬ Janie Crawford is surrounded by outward influences that contradict her independence and personal development. These outward influences from society, her grandma, and even significant others contribute to her curiosity. Tension builds between outward conformity and inward questioning, allowing Zora Neal Hurston to illustrate the challenge of choice and accountability that Janie faces throughout the novel. Janie’s Grandma plays an important outward influenceRead MoreEssay on Their Eyes Were Watching God921 Words   |  4 PagesTheir Eyes Were Watching God An Analysis So many people in modern society have lost their voices. Laryngitis is not the cause of this sad situation-- they silence themselves, and have been doing so for decades. For many, not having a voice is acceptable socially and internally, because it frees them from the responsibility of having to maintain opinions. For Janie Crawford, it was not: she finds her voice among those lost within the pages of Zora Neale Hurston’s famed novel, Their Eyes Were WatchingRead MoreTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literature

International Expansion of the Starbucks †MyAssignmenthelp.com

Question: Discuss about the International Expansion of Starbucks. Answer: Introduction The report talks about the international expansion of the company's one product. The paper shows the evaluation of the expansion of the business in the potential market. The organization selected for the international expansion is Starbucks and the product of the company selected is coffee. The emerging markets of the business include Mexico, Brazil, India, South Africa, and China. These are the emerging potential market for the business. The company is already inroad into the Chinese market but definitely, there is still a need for the expansion in these markets. The potential market for this report selected is Italy. Italy market is the best potential market for the Starbucks expansion (Forbes, 2015). The report includes the evaluation of the coffee of the Starbucks in Italy. The Italy market analysis is considered to figure out the strategy that is going to help the company for the expansion. The company needs to think of the mode of entry, for entering into the chosen market. Overview of the company Starbucks Corporation is an American coffee company, who was established in the year 1971 in Seattle, WA. The company consists of the 182,000 employees across 19,676 company-operated and consist of the licensed stores in 62 countries. The main product of the company comprises of the tea, coffee, fresh food and other beverages. The company sells a different variety of coffee and tea products and the company licensed their trademarks. The company sells these products through licensed stores, grocery and the national food service (Geereddy, 2013). The company operates and competes in the retail snacks and the coffee store industry. Currently, Starbucks is dominating this industry with the market share of 36.7% as compared to other like dunking brands with 24.6%. In the dynamic world, every company is willing to expand the business in the global market. The company believes in expanding the business internationally because they want to establish a good brand value and position internatio nally. The international growth helps the company to earn more of the revenue (Forbes, 2016). The company will be able to register the growth of the business. Market analysis of Italy The market analysis is a quantitative and qualitative assessment of the market. It considers the factors that affect the expansion of the business or the segment and the buying patterns of the customers (Susanty, and Kenny, 2015). It includes the analysis of the economic environment that became the barrios to entry for the Starbucks. Political factors The government of the company welcomes the companies like Starbucks. The company starts up in Italy brings the development of the infrastructure in the Italy market. This development of the market attract the suppliers towards the market this will be beneficial for the government of the Italy (Cohen, and Leventis, 2013). The country will be able to attract the FDI (foreign direct investment) towards the Italy. Economic factors The economic factors consist of the inflation, employment, purchasing power of the country etc. the economy of the Italy is the 3rd largest national economy in the Eurozone and it is 8th largest by the nominal GDP. The GDP per capita of Italy is $30,507 is shows that the purchasing power of the company is high. The purchasing power of the people is high which shows that the Starbucks will be able to earn the profit even If the company sell the products at the high prices. The unemployment rate of the Italy is 11.2% that is the government of the country welcomes the expansion of Starbucks. Starbucks expansion will help in enhancing the employment opportunities in Italy. Financial factors The start-up of the Starbucks in Italy needs a huge amount of investment because the company is willing to open 500 stores in Italy. The investment of the Starbucks in the Italy brings the rural economic development for the company. The company will invest in the rural areas to get the best quality of the coffee beans because the population of the Italy is specific for the coffee flavors. Though it will be difficult for the company to set the new flavor for the crowd of the Italy, the company can try to offer the best from their end (Rabanal, and Taheri Sanjani, 2015). The investment of the Starbucks in Italy is a beneficial deal or the company as the company will be able to earn more profit. Legal factors The Starbucks has the opportunity to improve its performance by providing the maximum satisfaction to the customers of the company. This is possible by implementing the product safety regulations on the ingredients which are used by the company (Fishman, Washington, Haworth, and Watson, 2015). In Italy market, the company might face the threat of the access to the labor market. Cultural factors Starbucks has the opportunity to enhance the revenue of the company because of the increase in the demand for the coffee by the people of the Italy. The coffee industry is in boom nowadays coffee culture is growing. The demand for the healthy products increasing and the people are becoming more health conscious. The Starbucks can easily attract the customers who are health conscious (Castano, Mendez, and Galindo, 2015). Starbucks can face the problems in the cultural factors the reason being there are very less international chain cafes. The international chain coffee caf available in Italy holds a very low share in the market of the Italy. The above factors show the Italy market condition that can impact the Starbucks. The company knows very well how to deal with the factors as the company has operations in many other countries. Though, the factors show the positive role in the expansion of the business. Coffee market of Italy Italy is the second largest importer of the green coffee beans in Europe. Coffee is most important part of the Italian culture. Italians tend to value a high quality of the coffee and they are loyal towards the flavors of the coffee. This is the reason most of the coffee companies like to enter into the market of the Italy. Italian espresso is the famous across the world and this is the reason many brands are exported worldwide (Blouin, and Macchiavello, 2017). Italy has the second largest consumption of coffee in Europe, the country consumes approximately 5.7 million 60 kg bags of the green bags in the year 2015, that is approximately 14% of the total European union consumption. This is the reason why the companys potential market will be Italy (Mordor Intelligence, 2017). Though, it is very difficult for the company to set the business in the Italy market because of strong Italian tradition and customs in foods. In the Italy coffee market, there is a coffee sales dominance by Lavazza (an Italian brand) with approximately 36.9% market share. The international chain coffee makers are not able to survive in the Italian market because the Italian follows their tradition. Recommendation for the business strategy There are different business strategies that can be implemented by the business such as transnational strategy, global standardization strategy, localized strategy and international strategy. Out of these strategies, the Starbucks should implement the transnational strategy. These are a general strategy that the company should adopt. Considering the Italy market it is recommended to Starbucks to implement the transnational strategy. Transnational strategy The transnational strategy is the strategy that combines the global configuration and the coordination of business activities with the local responsiveness (Chung, 2014). If the company is looking to expand the business across the international market then the company understands the market where the company is expanding the business and according to that, they bring the changes in the process. Similarly, Starbucks is expanding the business in Italy so a company should understand the demand of the customer and accordingly they should bring the changes in the products and services that the company provide to their customers. Transnational strategy changes with the change in the customer behaviour and the external factors of the country. The business will get the benefit of adopting a transnational strategy (Rothaermel, 2015). To maintain the tradition: - The Starbucks need to bring the Changes in the product they are manufacturing so that they will be able to make the customer consume their products. The investment in the coffee beans production will help the company in maintaining the tradition of Italy in their coffee. The Italian people will be able to pay high prices for the quality of the product. So, Starbucks should invest in getting the quality coffee beans. This is the only way to attract the customer towards the Starbucks. Lower labor cost: - The Company can easily appoint the labor at the low cost because the unemployment rate shows that there is the need of jobs. The development of the Starbucks in Italy will enhance the job opportunities and the company will be able to hire the specialized workers at the low cost. To enhance the customer satisfaction: - The customer satisfaction plays a vital role in the business. The customer satisfaction comes when customers attract towards the product of the Starbucks. To attract the customer's company need to bring the changes in the product according to the expectations (Reiner, Gold, and Hahn, 2015). Meeting the expectations of the customers is must for the company. After meeting the expectations company will be able to enhance the customer satisfaction. Mode of entry Foreign market entry modes differ in degree of risk that they present, the control and commitment of resources that they require and the return on investment that they promise. There are different modes of the entry into the foreign market such as exporting, licensing, joint venture, mergers, and acquisitions, franchising, turnkey project, strategic alliance and wholly owned subsidiary (Basic, Vlajcic, and Kiessling, 2016). The best mode of entry that the company can use to enter into the Italy market can be a joint venture. Joint venture A joint venture is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task (Li, and Parboteeah, 2015). The Starbucks can do the arrangement with the Italian coffee company to enter into the Italy coffee market. This is recommended to the Starbucks because in the Italy market the individual international chain might not be able to survive, make position, and earn a profit. Benefits of selecting joint venture There are numerous benefits to the company if the company select joint venture as the mode of the entry into the Italy market (Yan, and Luo, 2016). Some of the benefits are discussed below:- Access to the new markets: - The Starbucks will be able to access the market of the Italian coffee that helps the company in entering the market (Axelsson, and Easton, 2016). If Starbucks will enter into the joint venture with the Italian coffee company then it will be a beneficial deal for the company. Awareness about the distribution network: - being in the joint venture with the Italian coffee caf company will get to know about the distribution network that the traditional Italian coffee caf follows (Amini, Nabi, and Haghifam, 2013). The company will get the support of the tie-up company in forming the connections with the distributors. Access to resources: - Company will get the details related to the resources and collectively they can access more of the resources that will help the company in making a huge profit out of the project. Awareness about the secrets of the traditional coffee flavors: - The Company will get the details related to the secrets of the traditional coffee beans and the flavors that are used by the traditional coffee places. This will help the company to bring the flavors in their product (Schapira, Schapira, and Schapira, 2016). So that it will easier for the company to provide the traditional flavors to the Italian people because these people stick to their traditions and customers. A better understanding of the traditions and customs: - Starbucks gets to know more about the traditions and customs of the Italy that helps the company in transforming themselves and bringing the traditions. These changes of the company will help them in attracting more and more customers. The needs of the customers will be fulfilled that help in enhancing the customer satisfaction which results in a hike in the share value of the company (Pocock, 2016). This how the company will be able to make a profit. Increase capital: - In the joint venture both the parties will get the advantage of the capital. The burden of the finance will be divided among the two of the parties. The capital is must for the expansion of the outlets. If in case the company will not be able to succeed in the investment done by the company then both the parties will bear the risk together. The benefits of the joint venture show that it is going to be a beneficial deal for the company like Starbucks. The company will be able to make the position and the brand value in the Italian market. Definitely while doing the joint venture agreement with the other company will make the Starbucks think that which company they should select for the joint venture. It is difficult for the company to search and identify the coffee maker company who is agreeing to for the joint venture with the Starbucks. Apart from the identification, it is required for the Starbucks to check the working and positioning of the other party in Italy. The joint venture helps the company in the successful expansion of the business. Conclusion The report talks about the expansion of the Starbucks Company in Italy. Coffee is the main product of the company and this is the only product which company is willing to establish in Italy. The report shows the market analysis of the Italy that talk about the culture of the people of the Italy. The market analysis of the Italy shows that they are a dominance of the traditional coffee caf who provide the traditional and customs in the food. This tradition is the only thing that attracts the customer towards the coffee. The transnational strategy helps the company to bring the changes in the product that the company is going to follow. This strategy helps the company to maintain the space and position in the Italy market. Apart from this, the company can use joint venture to enter into the Italy market. The joint venture will be the best mode because the company is unaware of the market of the Italy. So it is best for the company to make the agreement with the company who is already established in the market of the Italy. References Amini, M.H., Nabi, B. and Haghifam, M.R., 2013, July. Loadmanagement using multi-agent systems in smart distribution network. In Power and Energy Society General Meeting (PES), 2013 IEEE (pp. 1-5). IEEE. Axelsson, B. and Easton, G. eds., 2016, Industrial networks: a new view of reality. Routledge. Basic, M., Vlajcic, D. and Kiessling, T.S., 2016, April. 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